For the

creative leader who’s building a business for the long run

through their leadership and voice

(with my support!)

[START HERE]

You’ve been taught that strategies and the will to follow through are the only ways to get what you want. What if I told you, it’s so much more than that?

PLS UNDERSTAND THIS FIRST

It’ll take more time than you’d like to build for the long run (for my fellow impatient bbs). Even if it’s just a fraction of what you’re building, but especially when being seen is important to you.

Frustration will set in. You’ll be challenged and confused. You’ll ask yourself a million times, “Why am I even building this!?” only to come back to admitting, you couldn’t imagine doing anything else or being anywhere else for the people you support most.

+ Even with other things grabbing your attention + Even with other responsibilities outside of business + Even with other dreams you’re working towards

THE TRUTH OF THE MATTER IS ↓

Your business contributes to the wider picture of your life. You’re not it, and it isn’t you, but it does hold how you move through it. So yes, strategies are important, but what happens in creating them is everything

That’s where your creative leadership steers the direction to being seen

IF BEING SEEN HASN’T BEEN EASY, WHAT IF YOU MOVE FROM

What you can do over what generic strategies have told you, the season you’re in over the one you hoped you’d already be in, your truest form of expression over the one you’ve been performing, understanding that it’s a mix of divine alignment and rationality

Up until this point, it’s been about quick fixes that leave you far from what you’ve actually needed (here’s how we change that together)

In my world

That’s why building from the ground up is the baseline. Where what’s going on in life and business, is considered, and the steps for a strategy align with that truth

THIS IS HOW YOUR CREATIVE LEADERSHIP IS SUSTAINED AND GROWS

For the business you’re building for the long run, but most importantly for the creative entrepreneur running the show

Hi, hello — I’m Ylani Estwick

MEET YOUR CREATIVE LEADERSHIP MENTOR

I’ve come to accept that being seen is something I truly want. Not in an abstract way or in a way that just makes me sound like everyone else. Being seen in a way that’s about sharing my thoughts, opinions, POVs, and how I embody my creative leadership in many places.

This is why 2026 has been the year I’ve been most myself through my content and offer.

For years, I’ve gotten caught up with the “shoulds” no matter how much my intuition was screaming no girl. I’ve gotten caught up with advice about building a business only to realize some of it just doesn’t make sense for me. I’ve gotten caught up in other people’s version of success that I numbed my own, hoping I didn’t have to come back to my internal voice saying I told you so.

My internal voice is always right. That’s one thing I’ve learned in my 30+ years of living, because avoiding it always comes at a cost for what’s innately true for me and stalls every damn thing.

That’s why how I support you considers first what’s innately true for you, in business and life, and only then does a strategy get built.

THE WAY I SUPPORT YOU ↓

STRATEGY CALL

Anchor Session

A 75-minute intimate call for one goal without an arbitrary timeline. Based on what you’re going through, we’ll identify which anchor areas (1-5) are best to focus on and end with a visualization meditation

MORE DEETS PLS

STRATEGY CALL

Anchor Session

Let’s lessen the haunting internal questions like “How do I do this? Why’s this so hard? Why can’t this work? Should I quit?” and get back to the inner trust that’s always existed, no matter what’s happening externally

YOU CAN’T IMAGINE DOING ANYTHING ELSE ANYWAY

YOUR PEOPLE TRULY NEED YOU TO

Continue showing up // Share who you actually are // Lead them through your perspectives // Show them what’s possible

The good thing is, everything that makes this real is because you do want to be seen

IN MY WORLD YOU'LL

SAY LESSS

Begin to believe in yourself again

Overcome the fear of being seen, layer by layer

Understand that the hard stuff contributes to your momentum

See lessons as teachers and that “mistakes” aren’t a threat to your character

Learn from someone (me) who’s embodying what being seen is like

MY VERSION OF BEING SEEN IN ACTION ↓

Where essays start the topic, because long-form writing is where my heart lives and everything else I create through content flows from it

(my fave!)

THE CORNERSTONE →

(it’s been fun, again!)

Where the latest essay quickly inspires me to share through Reels, Stories, and/or carousels in addition to the current offer conversation

INSTAGRAM →

(the most free flowing!)

Where emails get sent out inspired from the topic of the moment and what else is going on for me, personally and in business

CREATIVE SPACE →

(yapping with goosebumps is a norm!)

Where podcast episodes continue the conversation from the latest essay, post-reflections, and conversations within my community

THE GROUNDS →

MY VERSION OF BEING SEEN IN ACTION ↑

A few extra moments on podcast episodes I’ve been a guest on

EXTRA VISIBILITY FEATURES ↓

Bringing more of you into your business at Dear Creator

Love the reflection epidemic at Love You To The Core

Being motivated by the essence of your brand at The Designed Life

So what do you say?

Let’s get back to the baseline you need. With strategies that don’t forget that you’re also part of the process, but most importantly, where being seen starts feeling a lot more comfortable than it has been in a long time

START HERE

For the

creative leader who’s building a business for the long run

(with my support!)

You’ve been taught that strategies and the will to follow through are the only ways to get what you want. What if I told you, it’s so much more than that?

Your business contributes to the wider picture of your life. You’re not it, and it isn’t you, but it does hold how you move through it. So yes, strategies are important, but what happens in creating them is everything

What you can do over what generic strategies have told you, the season you’re in over the one you hoped you’d already be in, your truest form of expression over the one you’ve been performing, understanding that it’s a mix of divine alignment and rationality

In my world

That’s why building from the ground up is the baseline. Where what’s going on in life and business, is considered, and the steps for a strategy align with that truth

For the business you’re building for the long run, but most importantly for the creative entrepreneur running the show

Hi, hello — I’m Ylani Estwick

Anchor Session

A 75-minute intimate call for one goal without an arbitrary timeline. Based on what you’re going through, we’ll identify which anchor areas (1-5) are best to focus on and end with a visualization meditation

Anchor Session

Let’s lessen the haunting internal questions like “How do I do this? Why’s this so hard? Why can’t this work? Should I quit?” and get back to the inner trust that’s always existed, no matter what’s happening externally

Continue showing up // Share who you actually are // Lead them through your perspectives // Show them what’s possible

Begin to believe in yourself again

Overcome the fear of being seen, layer by layer

Understand that the hard stuff contributes to your momentum

See lessons as teachers and that “mistakes” aren’t a threat to your character

Learn from someone (me) who’s embodying what being seen is like

(my fave!)

(it’s been fun, again!)

(the most free flowing!)

(yapping with goosebumps is a norm!)

A few extra moments on podcast episodes I’ve been a guest on

Let’s get back to the baseline you need. With strategies that don’t forget that you’re also part of the process, but most importantly, where being seen starts feeling a lot more comfortable than it has been in a long time

Trust your creative leadership & voice